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New Social Media, New Social Science – are you getting it right?

If you use NVivo to analyze social media data (from Twitter, Facebook or LinkedIn) you’re probably wrestling with some big questions. Are conventional research methods still applicable? What...

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A revitalized classic – why you should read Qualitative Data Analysis with NVivo

You sit (latte in hand) staring at a blank NVivo project. Somewhere on your computer there are articles to review and interviews to analyze. You also have survey results, a few videos and some social...

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Organise the ‘messiness’ of qualitative analysis: demonstrating the audit...

In this post, I will discuss how a well organised NVivo project can be used to provide an audit trail in qualitative data analysis. Specifically, I will focus on what to include in the audit trail and...

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